The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective, as it contains all the ingredients vital for the perfect marketing plan.

This method will help you to create, write and develop your marketing plan by breaking down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control.

Situation analysis:

To analysis the current situation of you company. Like what you doing now Who is you target market now. It is the process that you need who you are and what you are doing now.


It is goal for your future. What you want and what you need to do to get your goal


A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities.


Tactics is the basic things that what you should do, what kinds of tools you can use. It is the hypostatic plan you can see.


The actual operation.


The control is to see how is your plan going on. Is it useful or not? Is it achieve the desired results?  

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