Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.
Platforms like Myspace, Facebook, and Linkedin have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.
Social Media in China:
Renren.com as Facebook
Weibo as twitter
Youku.com, Tudou.com as YouTube
Also we have Weixin, Feixin as Linkedin.
Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too.
The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. E-Marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
The benefits of E-Marketing over traditional marketing Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, E-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.
Scope Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. E-Marketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.
Interactivity Whereas traditional marketing is largely about getting a brand's message out there, E-Marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.
Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact.
Imagine you're reading your favourite magazine. You see a double-page advert for some new product or service, maybe BMW's latest luxury sedan or Apple's latest iPod offering. With this kind of traditional media, it's not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.
With E-Marketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.
By closing the gap between providing information and eliciting a consumer reaction, the consumer's buying cycle is speeded up and advertising spend can go much further in creating immediate leads.
Demographics and targeting Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhaps be considered as a population group skewed towards the middle-classes.
Buying power is not all though. The nature of the Internet is such that its users will tend to organize themselves into far more focused groupings. Savvy marketers who know where to look can quite easily find access to the niche markets they wish to target. Marketing messages are most effective when they are presented directly to the audience most likely to be interested. The Internet creates the perfect environment for niche marketing to targeted groups.
Adaptivity and closed loop marketing Closed Loop Marketing requires the constant measurement and analysis of the results of marketing initiatives. By continuously tracking the response and effectiveness of a campaign, the marketer can be far more dynamic in adapting to consumers' wants and needs.
With E-Marketing, responses can be analyzed in real-time and campaigns can be tweaked continuously. Combined with the immediacy of the Internet as a medium, this means that there's minimal advertising spend wasted on less than effective campaigns.
Maximum marketing efficiency from E-Marketing creates new opportunities to seize strategic competitive advantages.
The combination of all these factors results in an improved ROI and ultimately, more customers, happier customers and an improved bottom line
The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective, as it contains all the ingredients vital for the perfect marketing plan.
This method will help you to create, write and develop your marketing plan by breaking down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control.
To analysis the current situation of you company. Like what you doing now Who is you target market now. It is the process that you need who you are and what you are doing now.
It is goal for your future. What you want and what you need to do to get your goal Strategy
A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities.
Tactics is the basic things that what you should do, what kinds of tools you can use. It is the hypostatic plan you can see.
The actual operation.
The control is to see how is your plan going on. Is it useful or not? Is it achieve the desired results?
SEO is an acronym for "search engine optimization" or "search engine optimizer." It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads..
How to Use HTML Meta Tags
What Are Meta Tags?
HTML Meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.
The text in these tags is not displayed, but parable and tells the browsers (or other web services) specific information about the page. Simply, it “explains” the page so a browser can understand it.
Here's a code example of meta tags:
< title>Not a Meta Tag, but required anyway < /title>
< meta name="description" content="Awesome Description Here">
< meta http-equiv="content-type" content="text/html;charset=UTF-8">
Use myself words, the Meta Tag are the identity or you characteristic. In different country, you should use different language as your Meta Tag. Like in China, you must use Chinese as the Meta Tag. Because the most of Chinese people just know Chinese, they don’t know English. Like Tuli Hotel, if it build its website in China. The Meta Tag should be 图丽 印度 那格浦尔 and so on.
It is natural for everyone everywhere to have peaks and valleys at work and in life.
Peaks and valleys are not just the good and bad times that happen to you. They are also how you feel inside and respond to outside events.
Peaks and valleys are connected. The errors you make in today’s good times create tomorrow’s bad times. And the wise things you do in today’s bad times create tomorrow’s good times.
Peaks are moments when you appreciate what you have. Valleys are moments when you long for what is missing.
You cannot always control external events. But you can control your personal peaks and valleys by what you believe and what you do.
The path out of the valley appears when you choose to see things differently.
You change your valley into a peak. When you find and use the good. That is hidden in the bad time.
You can have fewer bad times when you appreciate and manage your good times wisely.
The most common reason you leave a peak too soon is arrogance, masquerading as confidence.
The most common reason you stay in a valley too long is fear, masquerading as comfort.
A great way to get to your next peak is to follow your sensible vision. Imagine yourself enjoying your better future in such specific, believable detail that you soon enjoy doing what take you there!
The pain in a valley can wake you up to a truth you have been ignoring.
Avoid believing things are better than they really are when you are on a peak, or worse than they really are when you are in a valley. Make reality your friend.
You create a peak when you truly follow you sensible vision. Your fear fades and you become more peaceful and successful.
You get out of a valley sooner when you manage to get outside of yourself: At work, by being of greater service; and in life, by being more loving.